Ototo

Sometimes they appear while taking a shower, sometimes while stuck in a traffic jam; and every so often, one will show up in your dreams. They do not pop up every day, but when they do, we are delighted by them.

Ori Saidi and Daniel Gassner met in 1999 at the Ascola School of Art and Design in Tel Aviv. It was the beginning of a beautiful friendship. In 2004 they embarked on a mission to open a design studio, and named it OTOTO, which in Hebrew means “any minute now”, with the understanding that an innovative idea can pop into your head at any given moment. Dani and Ori were inspired by the notion that the next great idea is always right around the corner, waiting to arrive.